Monday, April 28, 2008

Cash -back - still the king!

For all of us who have been tom tomming electronic money, digital payments and mobile payments, this report by the British Retail Consortium is a bucket of cold water splashed on our face! See http://www.brc.org.uk/details04.asp?id=1360
This report actually says that cash usage in UK has gone up and going strong! Reticent consumers; burnt by credit card and other debt, appear to be playing safe and sticking to 'jingle' payments. So, all our enthusiasm to write off cash and sneer at anything that isn't digital seems to be prematurely misplaced. If this is the scene in UK, you can imagine how much cash is required in emerging markets.
I also recommend this report by Mike Lee - CEO of ATMIA posted here -
http://www.epaynews.com/resources/hundredyearsofcash.pdf
Mike believes that cash will still dominate for at least another 100 years.

So, Cash even if not the King, will at least be a Princess courted by all of us!

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